How Streaming Is Revolutionizing. The audiovisual consumption scenario has suffered a radical rupture in recent years, and sport does not escape reflection. There are no longer times when to be able to watch matches in person you had to limit yourself to free to air television. Nowadays, streaming is the new monarch, taking sport into already consolidated digital platforms or creating their own themes giving a more personalized experience to the public. This change in the model is not random and is transforming the entertainment sector. In our nation, there are three large operators to be mentioned.
Movistar Plus +, Eurosport and DAZN. These communities possess the exclusive practice of all sporting rights in our country. According to Eugenio Blanco, DAZN Spain VP Content Engagement, we are living in a digital world and the streaming reproduction is gaining ground because it is more flexible and because it enables to give users much more control over the content they want to watch. For Blanco, this is the reason why sport is increasingly being integrated into streaming.
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It’s a global phenomenon. According to LG Ad Solutions’ Stadium to Screen 2025 report, 80% of online viewers in the US already watch sports through digital platforms, while the exclusive use of traditional television to watch them has fallen by 23% in just one year, evidencing a revolutionary change in consumer habits. Streaming allows access to many more events, either live or on demand, and indeed, offerings like Eurosport have opted to reach viewers of more niche sports. But is there more to life than football Fernando Ruiz, WBD Iberia Sports Director, emphasizes that tennis, cycling.
How Streaming Is Revolutionizing. The UFC, and the Olympic Games are the flagship pillars of our offering, and gambles on growing sports that, on the face of it, are not so premium by giving them special treatment and special coverage. Ruiz attributes this boom to a functional demand among fans I think it’s because consumers of sports content want to watch events live from any angle. device and have the choice to save them on video on demand at any time. This accessibility has been a game-changer, deviating from the rigorous traditional television model.
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Ruiz thus highlights a demand also highlighted by studies such as one conducted by the consulting firm SAGE Journals immediacy is one of the six distinctive characteristics of sports streaming, aligning with the expectations of younger generations. The others are the ability to offer a mix of mainstream and niche sports; the change in the field of rights acquisition driven by globalization the multiplication of screens and consumption spaces, allowing for experiences across multiple devices and locations the datafication of consumption.
How Streaming Is Revolutionizing. Where services employ data analytics to personalize and monetize audiences; and, finally, changing technical infrastructures that, despite promising fluidity, face technical issues such as buffering, which affect live experiences. In such competitive ground, Movistar Plus+ has become one of the leaders of the Spanish pay television platforms with a wide and varied library of sports content. Some of Its most valuable rights are the broadcast of LaLiga EA Sports matches, LaLiga Hypermotion, the Copa del Rey, and the Spanish Super Cup.
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The platform also has rights to the UEFA Champions League, among many other sports. However, it has faced numerous challenges, such as the loss of rights (one of the most recent being golf: the PGA Tour has been taken over by Max), the increased competition in the market, which can force users to subscribe to several services in order to access all the desired events, and the high cost of the subscription. In this regard, a distinctive sports platform stands out. DAZN, launched in 2015 and now available in more than 200 countries, was dubbed the “Sports on Netflix.
What’s driving its growth Easy. Better sports catalog. Better multichannel technology. And the creation of a distinctive tone of voice, a combination of traditional broadcast quality with genuine digital inspiration, says Blanco. This combination has allowed them to position themselves as a leader in a highly competitive market. This strategy aligns with the growth projected by PwC, which estimates that more than 90 million monthly users in the US turn to streaming to follow sports competitions, consolidating DAZN as a key player in an ecosystem with a very broad sports-themed offering.
Conclusion
In Spain, it has competition rights such as LaLiga and provides different subscription levels to specific packages. Today, we have a clear and simplified product, says Blasco. It aims to provide subscribers with “clarity and flexibility, so they pay only for the content they really like. Eurosport, on the other hand, has established a strong presence in the United States. The era of streaming has finally come to its destination in the sports universe. DAZN, Fubo TV, and ESPN+ are some of the platforms that have turned accessibility and personalization into their motto. These 2023 services have surpassed more than $6 billion, increasing by 12% annually.
How Streaming Is Revolutionizing. Ultimately, what characterizes streaming is the ability to offer the viewer what he or she wants, when and where they want it. But last week’s shutdown of sports portal Venu, an expensive bet for Disney, Warner, and Fox, illustrates the market and legal challenges that still plague new entrants. While competitors fight it out in court for dominance, another sector still treats viewers to something for nothing. Illegal ones such as Futbol Libre, with its free offer and simple access, attract millions of users throughout Latin America.
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